Marketing
November 16, 2017
Chanel fall/winter 2017 features Gen Z's Lily-Rose Depp and millennial Cara Delevingne. Image credit: Chanel
By Jen King
BRUSSELS – While there is no such thing as a typical millennial, just as there is no archetypal luxury consumer, decoding the next wave of high-end consumption can seem daunting for brand marketers.
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","iv":"3edda99dc8e73f6fc35080bc7a80cf82","s":"7af661b8e66cbad2"}
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