Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"672d0a6c2b8a3721056b8b3f6d6ad65b","s":"9f79d13e8b594121"}
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