Apparel and accessories
November 14, 2017
Stella McCartney builds audiences organically. Image credit: Stella McCartney
By Danny Parisi
BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
{"ct":"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","iv":"e84867657bf54fda37f0eabdfd929e95","s":"fe1553d8e66a49df"}
Share your thoughts. Click here