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Marketing

Generational marketing is a complicated cocktail, says Oscar de la Renta CEO

November 15, 2017

Oscar de la Renta, fall 2017. Image credit: Oscar de la Renta

 

By Jen King

BRUSSELS – Strategy conversations are currently dominated by ways to best reach Generations X, Y and Z due to the different shopping behavior of each consumer demographic.

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  1. Mood of global millionaires in the pandemic-era
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
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  10. 2024: The challenge for luxury amid global and regulatory changes
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