Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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A47jHPM5UbgH02VmGLX79hZf\/yv91v9NmSDflcRrjC2c+iMzLvmQ\/BU2OcbpsegbhEfsPagCdzvquem2lPGPgdth7Bo\/pgJMS2b6f+FyfXhDNYpYHmVpx6wPjQ0bEG22ywH+mGmUVpvlQn8rxC63iXiQozqAwpAAyVbobnaJr3a3v542sTnbI76zCsTIWuLwPBhcq8\/NxNCzbG74OPXph9WrE6q5TNW70pCMjiYAzsXFrOcQ8eRnXAkM13v0VRIzi34tsnKkvRGL\/oGR3dAW9iPGtt6c0uXK3lBBBw9RtkZpT1GUkhzhtY33PI\/KhjkrbGlb933DtrmmSEV6IKD4oLiiSez0tRE6sdhP29zi0Ga+TR2CpqQr2ITlvNJF\/k\/cng21TsEeME1jU6vUNtbg76XwWUhFlAcsCZ4p4MBijZxS\/S8gPDyN7+lKOL6YiZPTNqAqNi855cU7qJ6yaDdxtd2rzjNF2dzoinr4S23+QF5Qt0szxp3rvgD7IoOCQxgQVCNcoJrxd0K+4+ibqJp+Lm5cZQJAmX6N5sM9ZFVmmbrUfCbLzf9nV59+ypoUzZabDQ8V4fcBcx8ojcpV+I+LJQ36khUfOWp8R6iD9xUKDT2078Vxa66PASj49dh0Ca6cQPYwl+J4BbHou3AFSQwjBmDeeLp1NIFlfcwPL2KMzxXnm7ymDvV6V79yJUNLvmQsG6fbDuIHxCKfMdauclAc3h\/gUDFAb62I2UeRBO5DCRNDuQI3EwhvTJ7c8Yk7zD8ViX55XqxgX4AkOuDKAmOwe1+gs\/NlFs59V4xL2ZVBxtq0zJpcELZMrov4eAarrlPYKrkH\/a92weat3juJkzQc31BrnBjb9TIWv4wUpQjBk64fME\/cjEcdRZX9FDzhKz2pBSUq0wReu88ynSX9AVlhs+1I+b17HzaF4hN062CFtWYWa7jGccoaZTSQ6hCEh0oLvj0yqZrjtPaKEDrT7VzTsZnoQIAn6Fy1KU1hUSUQK0y6xNqX3OicIKa2Bx1aNm5v8n3Klig0dpg0NzOzsUfXwUPpiwAnfQaHBE9dEKB81FpIEFM1ukANwQ6mK+4Bazl1nNAB9tKGnOz7DjwotP6hAjh4HgS3kM6lW5zgta0Qxw4UNQbKyZiATc1P9GiueTfCPWNaaXnyXJYaauFpK9rGboqOxjX12V4Kuy5\/zQadU+BktwIseQvbsTZ33rpb7\/HMY7ORaE4Mbr49rVQi9J8j2dnM1WPadt412NQtuMBkHhgltWgbaU5toJnwssBeaHEblpJlhEVGxeuFzbWgY73dDz92SXFTVn3UJVbLXiSDkTDE+IqXCPUZ\/xeFOn8GxBJ9Tbe7oViokr3GDYA6eG1ClaxA3wNCldehUH\/eoRVTvwRqWuVEvEXGrZ1g1Fvn390NzgsMbmfpQtSsi4R\/2sMiu20Sovby5IpOIF+GeFF24rPb75Eb3wVK0T2fRKIasJ3rQAhhnHAAi11Ia7VDEBOsVVE9dGdRPyE9on6XsBTR7kn2t\/Im3F6KPyhwCNn\/1aO2M3lJrsXOb86IRtTW91A0oEc8Q7CKPr4JLrm3ybWnHbp3lRSdOeiAJG6uKzm4v9dGaHFPkcrOjMWWD8R0iaF2CEC++lK8hW7OcYriNwkc7+QVqTY\/Fa1JR3N022aeH4s3+f1ojvV95RRxSqQLlXeNwz4\/vqkiXnUyys+48W1E6vO4v20HJoDHjLDF6OGIOArLICHdUfieMBOW0wWnCk2rPfch8p80gDVcJQVYmBEudyHvdmrUc97K010uTRgECOvItR9a6SY0GARbC5Crgz\/U83ppTqJByr9cWVATGhFeUy+T69CgB5332l4ax7zRyO6GOoinlp9eosTgKpGhIgRUAGtqSw8HIqpqxI2+I\/Ctj3DMheHEWS9WHxblOTOw+IQuPAMZi7oyOiwWz12ZBCwB8pC\/iKWLwiZxywVRearxTH8y7kFQm8n4RK6UpfAuo9fMSBxptxbHVzqBBIi5nCfuX3GccoKDA+vtNJ2FaHPCx2Qru\/8wfZ3xDc2ZNkbblYzP+Z4kH54SND+kwgVJA2QfkaCDn41y44bDM1A1T2bf6VrnNr9VHPq5US12Qfde3pAlc+tC45ZwG5FAdm3T2YUhep3RY1TS+hgTfaERfTcdknesP+TWFoefTNyZs27Hf3eGvTFEA7X8yOM+4aGiCQAO9CsHLZw\/oIWGwcNJTT0rv9XJ2UtM4UvJUOg4Ts\/yGvCgrTzciAvLlr7NTOZLzKX829UZMf3COenY5o7RrOkCNLrN\/Et78myFqLzmWIw5TOakmTswI5prWPCJyTQ\/ILzVnG1BQpU+4mJlPc9JKF+iN7zV5gSvaPOMo3gRYrCRGOQ3J0O9SdrHjCCNiJ1Rx5tHiH+4nRm5YhFCWFNT275mH3Sinb9ws9pWIncYBlN9oDpqZnY1zJGjuIERdZQqcfK+dZbwCEkZfQitw2F0BrnoTOt5vmbdGNuf0nh\/i85X2v2rXKDbLFiwWd+jMVRIa9XSGYBX1pg\/XO9px1YcIavzweAR+qUrw3WPiBPdpmdCg05ur+SQwOLl3AWGT\/2JAK4D4v5hW11SUkAYc46By7yvA50vMoGy4Xu4Wh\/5Y2eFt4ganO7GSLZ\/X0fwnSwUdYtXEDP+i8lpI0rIp9u\/4Nc5SP5f6YH5E1khG8c12kyfuwwwar4TcdJgzmLV\/tCLeVEZtjxNBjt9sTMnJ1rZ5rawqDqfvYhbN0BZHNU4bK3pg+LiYQENyhChnbXq2PjC1VfqOrdAt\/UdLYhdcu+Uh2GECbszp2\/ZKU0frZBMdqi4AJ7+mbfXlKs1HzpWqdldGE3N99wGSx1cikRfP\/M2iadhLOe6ElsKJeXoIyjP0gaAbCMs4jVs6QLH2ypHoGreU+NJ9FrHiyw522GFO6SaJNa4R2iVLH7EpfmB89FnXJQkDvvZa9r7FVgbesGxUnKWcoKDQpjPk2F10V0QJR+yxN5GgVXtn4nwm3OiVLj+Nc5Ckr+Bm8jV2L1LoiQjaOfbXN77AXvIbt4ai3LJD\/iJEtelfE3oC3wUuHMM4Z6C+Tyr1uAvWYv8yA8KYhoY6n4BEDYTFfNQS\/\/I8VW9h9\/MFWHlBRjDoK5EZAOrRaWlX1rOPzJbD5Tyoecy101ruF0flKkKN2VBIJg6C5ry1DeLpirQxnkShLKDBoNZgalUWncLbq0tvbizuDPbCGAf2PfI5hXq0\/vcdeEyupX3\/zu\/ucv16fWoh3ek5etCxYbwcQjEmbTORSGwTEJZLd7dO3nDnalCeDIhLamZ4ZBSQyUZDMsSJp4ymLx57L9Z4HQwGRYYTT290DJ9T\/+pdECf8TxP5rJbVhH+cPjXnMCiGm15mKHfTFUQFHW6hYlocyz\/6X3qMEScb5qRxReU7+yBR0bHrVlc9TlxZhXV3KHrg33H\/01jEvphr7CUnWs59f+JZMhFsp95Shc9+bZEO6AKj7VUeK7DAngjNi3Wr3hIHKgVIpJxWeEvv0oYcxkCu5m6Vk9QP6rNhYinfeP\/Kr\/S33xWkZnglT\/rBkLXOFVfSZPYrcvJiJGUmqBlH2JszNUa80o+9BuhmIBXEeiFVEYOpCZWPIX0VVIlvoXSHee1Itz2JmnIMANxrDz7aqv9yyswH6yx308MsrrsHYutQgP\/xIzaXpdZletkYrDN941acVgwpFr1aqKAunqZuBBtRo\/lx2ZGPe59+vUOakuVD7tfDpdJMgbK3Amjrs9VEYUd\/1Bo1gZC5KMg5yAU3\/z+qJRU9HgoXKhNB6bTSjRCLWFdKStYa17unVm10XSYcQC7518GQfQCKM2Qrmm2pcEE5eD72hfzGxCpmbi155QV8aYjRgcioDBi47+PnWUH8QtP138eMs0jMgMzS3GYupoU+d4EF+D2JDOXBXc3tR+MiQCP7EPVq9sgue5vc9MATq9975DsNSLIQdZXZN1Ha8O+yDiUCwC+ktLVwrlak7aB86cpjW2Dqo+lCOxat67wHgfUvdE1fGQqJ68NLEoz3Tudw8+a0mVYV2IdQ3+wuqZKYauoTgxy5ekfDX47UIeeB8CVcv6PpWNbH5DyYDHpI3JiwqEpGNrveb03DINmA7Ch01Bm\/HRZmVw3niq0wz4EsAm3aj4uSYed2YyFwSAPnPrTEmyDVPU8oaBnL216NOU06WQ7fRMWjjD7wLeSZ6ENVET\/SSmlZDOCKFkVYxilPpq6mynQ1BSdQqPJhcAl92jTCXwc\/9G8VbFiMChxMNXM8inrKh21IrG6cog9c9Lnlfekq7+pEVL+tcZmjniYBMstPNu7L\/nAm42u7I7iTjmqH2WGhBRvuVS+1AqgWScR0syQ3hsDV9m9bJcWC+8Y6CY+pW\/gz6dL0redTsuAuSWj6Vfn78\/t6v9Lrlbjda0h3rZpDapoCBv9rlW8nNEndI6VQtSQuPTjC\/gvqt+kE8UL8syTIVu06TWXWkc3Om8\/VZZ8tMIfdECuLTH\/IyfetP4n\/JYmg1H2EoCQl1EA1tBP8G8Hcn3QBBptjmtwC2x5PUdlxH5BTW05o2FDlSvVGlyYD9OIiYRABV\/\/si\/88aPDxdOYWYwFVmh87yiXPajRSv8ffj9mSTMUg5IaZjo83iVy8HEso0Oj8Dkvh8VqFMIJe+YT+fTNdvjxQgBHWNo2+UTLKqqXMFXUf\/K89uZuwrVyOQC\/trZFjGPnU4O\/eweu8MnoTL0AtiYKMOTD5wcUE41wvAKhA78YxiriqIhoBlcKCIIC7Z62F8SzVKAxg4a4EFit+hkF3p5vzaiKWyLddtULzqiHsFJ9q\/bG\/n4Fg8\/8y59GgSbRmNHoLYQMX\/wjAnpjoexOC+y+jJfqYP1rs08eWjY7gC9d1aBOiz1WiywY2Fs7dSIopZEpX15AeAzdcltYVdbeNZZLHoAonuLaifyT9w9cUNl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