Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"0320c63e584797d81f7a5a5d00f68d78","s":"a72ecacfbcf49e73"}
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