Arts and entertainment
November 3, 2017
Experiential events have benefited from technology. Image credit: Printemps
By Jen King
NEW YORK – Despite fears of missing out, a shift in behavior has made it difficult for marketers to draw consumers from their homes, increasing the necessity of events being more eventful.
{"ct":"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","iv":"fbd2589be37fbe6de7db2935aac445f4","s":"746785c04371fbae"}
Share your thoughts. Click here