Retail
November 1, 2017
Multichannel customers are incredibly valuable to brands and retailers. Image credit: BMW
By Danny Parisi
Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level.
{"ct":"qKiG7sM4P5mCfMFz6l9DLkSCOvnh48BgZTRDf\/HoDsntdx6MfN4yEzqd3Mx9IDaRuCRhrlapRNIZ24OmM08R73be1anW4Rn3IlQTPMzjePCctav9E3+qivRMgiDE+vVWX5EmBpz4HC\/u6nQDjl6yFvi\/UPivK6f9vw6\/VuYyqw1RIqjtBSo5edA3sG9iGDdVCp4OQrlMNS1pRuiffzTSLYGQMeMbqq2pwzwIrg6+bwm1QgOvOfmwyMJFJ2S+yYfzM1H8kqbm7W9MDdMPwsrEKTmV952zo7oEX3fTSmD1HNZHza10qHgY9ooCYpzgqWUgReRVaESlBotsIcr4bccUHNZSt9HHAlYq+l+JdvxnE6Dib7S9XlTwFGmm\/k2hbutmgUQNBMDm3rdVzoclSReJhiP3qJnXT0Esu0tIcdtDmKaxktWruySMmXDIRNv5KRmZQ6eWsQ8vzy6+4\/tJBVAeHo4bghyqqrM90yi3YYqLl0ZR5sxFIOAok+mS7BlRJXGVqWp15HkW2ckszAIo2ni0e4lvehjdHcTk20OVRBRsqWt4ZE0wxQIjn+sYDWs42SP2dpK9RC3DwFRDwr8VFvBRlhFLU7jt\/Pm+vFxuK9IPkn2bgAarNl38lRZmc9tfsXjHV32j3i4qX3+xORNYDwSqXnLsfoiFZdQYZt8wuEqXidvDjRYqfdNduxOwf0kua0hHuRfNBIh5Q63UxUsVf2+o0xxQqrFguZsBSB9k0qHE4ql77au3sua2qLUQGtlMDlZPn+lbEoI9BGb98bPsffA53RXMCdtVE4EGG9nmnCAQyqtOmDYQrA50RuYoVP0cuMN9buCUTj4E05u0uiV+\/6b4Zx5mdtRc0Q04Rp+nhCjn2nWOVtzCf8Dkt48vJArjUD+mcCVvSBWkc9aeswaHPESzURBBfM3fw3J0FrPlVEBkbQ+7IJAB5zINt1a0iShsgtM6tv8o0ahCf44xlec34bnvXyL\/8WbfaOr9lIYFhnue7Bs+uf4++TzXGoHX3sE8LWA8hileg3ZhRYcrUVdXJYapY8wCP7xHTGW7AfkSE\/PxQOQgw8VBaJOyDB6Wz7btop5a9Zc6vVvlQGVu7VsGgP+ECGDFpvsYCp8\/BCZopGX1S\/LWezBBOd5pRDVLF\/glO5v1ZHE7POFHQ3vq5H86jYfhXu\/tdIglI2O4lvd2F0AX81oy4KNjbKEroL\/nkHxCCrF2GT0nKvqYE2xqQmr1AaPV4cRl3wygz3+1OBgFqmQzq9DJe0fIG7UzHJROm4O1moQiZuCUruZvFhaLNy1g\/Q6imQqadVQf1SGZ2aOPWxGkeFaXsKSKM13afNIsFnHeV0xb5ZbdEYGqk2YxgLVN02s4+3CHw7jbagaxpbzjKt8vjJfQlkBW1qV2bmxAzm1kP8fhsySmCOSBZu9kunmr3HkzkMyCB2DQ9o8blEbKKXxYboKd1U5NqqZVAJYDzNXqDYJBcdwtKOyJsqlZiPsgTfimrLI9f6zwMMcWL7ZDnqJ4F56LltQ1KtvznS2VHBfe+dNXW58B+DRMBfzqmU\/ZOZrBixXmmMc0u2OAgoeM9Ndx576m\/OZ53T2x703Ijw3mFtKhapP2UFHvXCpIXYYq275dyOPXiYB4xXkCoBypLBnx2KADxJc7Q4yllT1\/Mmo1\/rdg3zyHv+7jttRctKxdBiojA4LiGFf6yGsP7RsxvNybSwXHekA6YLehhYXVi05LktlF4Ez+0daNZyyBXKqF9k9BBB0F\/5fWYHdw15TkddPc+EtyZJjZCQ+F53v0sbiaqqFMQhRdLPeZuGymp2xqzxBsgLVfqj1oM+MGepVygkCVutWB2mQZOmd8e6\/EX\/SLT8utShp26TN5\/Pvf711DON8m5URQVeiABITtH\/xuCSJs8bix9D4tDXXlA6Z06DUIWlMf5+VL+NxDBCEYn4aubF2mHJJBn0Gb9JEJqE8hGd4VE6uNy42pl+QfSFymJ\/1ghjBfXL\/KDtNwnCY8ToP\/Ma7yEd9HsJmKdixXoXDcbJ5ONY+7UVnYO725Nj63zDpBYAjariH\/Tg4qJDt\/uZfUcq4RqyqpyocnXiCbuJ3\/7vaWfcgv\/ceH+MxSDpjnjF75VK8jhyP6LsTBXZUTKEzQY+Ze4shJAJ9W4\/pShmiOp1YDh38zhYy17eBp868poAQair8w89sueddkQ2noUeCkd3b8VgkEW\/SeVIrSROdOyUVPNfBIpYpJ1++fvlr7vT3Mo2cWW6fn7awV83\/ggxCY6o4WJ0jun3NCFg1R4b7pIN77bBoDST8aSfHL10DQeuJYWAC8aehT15Xv2a+AlvVIQymZ\/ZARKZkZvAXPbTYHEEpMfWwIEVTMthc9+aC4+YQLf6TKIFz0QBJdP+Tvt9XvEak3IfqKWHvKzXV0NLtZ00lApnSPL+js+Uw0zKCK7aDSzJfzzwC4dFmUjJI3ebwlw9Yt+eEqT\/ucUR7UliqM2FYvYn5EfV2xC2ogsxfJNabtABDSotqqXlN8qrv\/ediuIvR4jfyAX33yfdOBnAKridyDsmyJf2fdvJ38FAVDJDAThggrGGFiM4PcRbaMxlHvuFlm5WMCfdDNnNOznhGX\/9pPJSbeDLy8MNQMMIixejRFHc3vc+nv8Zj3KbpsXhcOFnguPWO1RbZeH8wi5ZLRzNO7Zqg4H3c5W3EG7KQySb12peavvD1QNujw8qagwKaerFneuXFcyPiur9By403UlEfr5ASDXj3XzyusruY64Y4DvevbVGbpPm6LzKFR9fmXCkEfFmXe3GSEfvi75AqHjKAE6\/1fXR7oQYVVR6kGIA22dvFHY5342fikjhzVquuqTfYMj0e40aOJF+O9URhTx27KRf92XevtT6tDMcJNl\/ULQ6ePrwbSdAH6RQXsZ19zxzVkxHe5hKfxHc0doClUSTbEVMpkIEYur9aF\/+lWT7iD3sOzJG4HqIP6+TLGSx61lfr7wKrbvgRPLs377AVvzDSKwz0bBjhDl5QZM5lraGSauYA3PQs2bsQxcPag0raKYOZcm8uxmhvEJzctBt7BqYfo0PnhhSM82DGHyyla8FezJ7Idl4SnC6NDyyySv7SsW16wY1g3EM8AALGzZzdQWMBXY4wrY2dXROgsAcB6rcCOu8MDrmtEquhkFGsByammYmvyTty5RAiToBivgqCVyL7jxaZV16yiLYGWZ5XhUmCskmgZd4C52As8EEgzYWrEx3CDJAO5MqULK965eg+qwh6mlhYMQK1T3Fcq4Deb8f2n33OedVoag0EjN7PLlg\/DIU6VlUXi2hlEjGKMSmXIajn6XYphBv93F3VPhZZjGwjOndj3KCvKiomBEwVWs0YbymO2by8td+EFP7yvIcb9HNPei3g1Wx\/lhxMzx3u1J0dHn77BZKzkCDtSIZRIlv81aomeTnnWJ+bgfvpYCQuOjg2tfGsqW6Ff9ztQtSESQg+vfP3DbquMCGvcyLhEVPDqm4CJSkFlnYtfvX69fxU3wH+ulic8+8Y30FmIdk9w\/gktAyhJtCZiT5skecLdrETa3q4dx++RVEztPTqPq07k2Lu2hJ7QIqsItf733+UxOMBImi0GYeFHhsGFP2+4k+FgmJAqinGpLuMG41dkGI3YELYCx4QvHkyWhH+epR5qHnRyW4\/\/eLyXX4ZMOCAQ9VCXXnz9FDyFUn4lcwcU2MbnK5usfHuuX2ZRQYqYr5uSL\/EaBsAeiG7jH3OEZ9HaVateNbGc20cdRb0WuwLOTDJtpvI7tF0SjwmPc2mlsPyGpcovprWnUxgU0+gcvOld7wSOkVyaWblS5KqfJVwiQhd9eapcOgS2DOPIdx7oX8a8qoxcNwu2MpfrztzKOoFOsTveYQCkbVwP9yR6tpArI69LETLMaz9WFZRGI4PSN67HkAzXE670B+yrPoltzmgoBQ3bM1Wu1tYJaQQ19AbZ8RE3+qstj5EbDhzNrAX6HJsPVjg2u3dBFqVSGlOUamUXiqumaBTFvpYhg+uCmwys5e9asiQ09K1GPCEvyyfVpkydA9Iv2DzFeI6PNPtpM18Oju+\/0PL+TDwwqaMW4RPqRja8SSqkRrUfBeMLQiIluIoL7raWOOLoeX2gyyUdQnTv2GtjmIsAe4f1JiX6liT\/ixoiBJ\/I9Cto2GTtWBfC1+2M6lRJZCJn3LM5eAs\/QmhANBb93pXRo6jHmt3t81jf90SFbkLZoCvBNwZ9jNLD5lhSgUq4g0ictOg9Me\/cQRUxU2tFeCvvaPCr1k0NWCDC+Tfdj35\/2F\/tD35OLrkyewSmfRo2nA86Di0R3Zw46hI4bYb3uT7o55nD+R+Phtt1hO44Oxp7uVV1xsbmM7H4\/BpZGPPBV\/ysVJmPSLymP4IF7Icvr9tpCXaVgkLupuO86eBa10djWi\/0aa2n\/nGbqPnpwRrdcGu\/DYifXVuKgpB94hYMU1iJUuz3dnJOIQRCot\/ggn170q+EHQd9Tv3\/jijYLgTWXegqRKapeiFeXo2WJisMWyQZvptHaF2R49gtCODJBU3V34ymz2G9NFIZPwlYuGBl\/SjJo1RSj4x2f0kEYsJ2lvEbjOj85V80UJqAAaodP3v0eoW6hFmMcM2Dh80DaZFbgkOV3S7DzhFmiLiGBWfYbo5pkn+CtIl6a87MZ4v7gPTEHZO3khRIFnnvql+bo6VqL\/I4oRTD9fy5qQBR45VtuKiTZhpTdRmcwQsfElGPy\/CHoW3wa15gV0kUTEGWCKjIIwdXOiD0Sxj9ODEbp110+tebZE0SVHCE8rm+BzB9IwlloJMK9QVD1GbFlzIEvFVWz0mPCBvo516TS0fiDaf4iIQ6khvUrJHkjV+f1PO5az54JtYO3CqMPGpKXiU87mjKXD4p76VAhjRM4NoXTV5DAjXO6Gdmkf5VUtVUS9Zw4keQWqHsCeys1T981W9uQU2zAlSkRHOwAjvev3evQZJ6Oe6cECJnuv1wj+gBuEXw4TlAjff\/is+TlDWovymfHbIuL4dc+Ybmfcdf7lWwNlfrKlIAiforcCjyP17yEFmORg34UVzihIuuEfedlCtCykba70UVSiSZ6MPs0Pu45tzQQYkjoBmusyI5QC3vNqeQOsklyLLBoP2F\/ORIePlOzLmQAan1WEeZlArnswwRJPH6pQPIbZTBFCQBlAclBpdM+aavYp0H279qKncSpf09LQQhHsT+NTy52AIcxpKbAwKaqF5mAd+3XrC8h0FjoHzQNzcQWhg3k1H2NtYBn2+QPOWA9QRzHFxmGs7e5rb9J8bmmg+t37hSEbdbqaeqBg+9Ffv5RSV\/DLftoAA1hQqKNTaTP\/tHwVV2cRiEtq+E1NphS49G\/jJc0PdarDrW2AX8Hpl4e\/PKwSWiUzQfh+iA0qdLyf3o53Fg5UNLL7zoL1wdFl1wd6b6\/C+FD4OOHxp6SSG7AZqVfzVmE1uflW0\/q\/tCaT90C09aiOnq5GNgeC8vcy31Nh40l9\/AhFF6Z1V4XdoQ7QArxW3P4z3U4sOkDnKgJ2X9BgGEmVfJOEFDBnlqgXDe\/SHahNMf\/Qfd6BWbBVRFvlnN4eq2Uhfiol5pFBUrVMLUHn1cSRApDPU2daVuRnQoJvavJoOa55U3BaYzSJEXFNYRWL03dq\/6CqoisVqaF88HGot03Hhm\/m+VMIi0y3QLHAq2KKvYKjvhdidAtXE70ohX3dqBnOsfL1iVMuYBHUCvcxI9wVnTv9PRSBjQOPMWsfw6GG6E\/v9zKa6Ye85kJmU4nPd8w4hdX5fRBRaHOcA+vuevhJiqyBDgKhLqHHEs3TVyI8RQDBiu2ojrpa0HcVDw9W44Q8wGMbc6Yxs3XnguWUOGev\/EF5k2CE6ewcB3mbNRR0yP4PhD\/TMlHn6PL8WRhw46NeGzOUuRmDI0OkYUf2tv0gUSF5l1TBbc1uSrAg9LPg\/zihU6aDLlTiNGjfNa0GHadUkREyMyrlTwgXlSDDfeB2ianmMQ+sWNgs3PZSCCtK1iOHHaVz73ZUKWzQHoCppdPyk7r3UNfYCzA0kgoBNS+WrK2WeZyqelxfeTvPFys20W+d4KQYTopnCxUUZQ4Q+IbgsdSIrANYwOyqZInkeXrvkWwBh1Ki+o8V8TiCtRjAiTbDdji5DkVCELq1Bg303kcvnVsI1FI7lpPOkMC9bYWWyjdoNdYkEQff\/WxjXXdZ2RgAyHNOiTA76NS+aJlAmgcLqeTeUlEqSEAZSyEnEbxEDVnyerF6evf0MKjE2U3Y51oENS3zwTzMe3BE3Ckc1M2Ej5OB2u5vkGGxBO","iv":"a960e2919fa89f18bba80cf97e46d210","s":"45b3792266394153"}
Share your thoughts. Click here