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Augmented reality generates powerful advantage for luxury brands: expert

June 2, 2011

Boucheron's augmented reality

 

By Kayla Hutzler

boucheron-185Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising.

Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam technology. The rising trend falls in step with a Juniper study that found the number of augmented reality-capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Balmain enlists virtual faces as brand spokesmodels
  5. How can luxury brands tap into the back-to-school season?
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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