Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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