Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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