Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"4987c5854bda122601d20b1b1af72a06","s":"402aca8482d79324"}
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