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Retail

Heritage brands follow online retailers in pop-up inventiveness

October 19, 2017

Window display for Prada's Galeries Lafayette pop-up. Image credit: Prada

 

By Brielle Jaekel

NEW YORK – A panel of experts during Luxury Interactive 2017 stressed the importance of taking time to develop an authentic pop-up that represents the brand before undertaking such an endeavor.

During the Oct. 18 panel “Footprinting Retail Experiences of the Future,” executives explained that the connection with customers that can be had through the creation of a pop-up store is vast. However, it is essential that the experience is an authentic representation of the brand.

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