NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"60343e1f53e4147aa5406994c636c585","s":"57658b7305e8b0cb"}