Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
{"ct":"UO4AF7hZHqW1y5Y2mD3FRMUMG\/YLAUzotr23m8NCAu3UHKE2rM1\/Ly16EJsPSCfRUJ6Dv2GpagBd8HS+m8yDbp72QQii6fRMHBy8xcC0F5KSK2N3WU\/YSFmDTxvvZzTX4i00c7OgDJkLE\/xwpTJoMExxUf7oINSuz\/Bh1aeFudLtQ25YEAKoGZwoX8+BaOVI5JpuQSzQc4mCKoigO6\/ahirsI8j5La82EOlkAcq4HYsXKnaVkVV5F0bG1r+7XVLC7U8bNvrMHEXD6+r7IKLiSSbtbRHHWEBAZN8Unlk4a73ZKQELmuOCtf8RZluTApZJFurFOIPIGAU3CgPW28GP8iZbWSgpvoYq\/5ektjdD53ciUH7+NAOAW16pznr7RLnL1dk6v5zVSZE5KtESnXkkFybSOzCGk2YabA2oDGcIuiWYI6PVaiH\/OienaWt259YQet2MIrSFBqxcUzqq2AyqMK2vCP4RqLzmgT7h4qf4X3rFFdy9bW1PxWG7BFk47JJIXDkN\/MlCyJwoNhH3evNP9ekIqSPa\/gaLeJZzcGLPr27QnANN4GQuy9zm8Hjp\/\/H7o+7vvVy2TN8\/MDEmC3khSwhfS9nzgjl1P3Dfp0RzxMfJ+BG0EaF7ZrBEkrRkw7NGtYnbx2rqRv0WX2fXnr1L+1lK4PX4nlAGkfUn+KlLrPj7Rrc+YwuR54x4qZzsdZ8sFdIOSijYCIS4sJNBmAmxunuJePPaqjfHaeXrz1wtbMOnE\/HGiNycxeLU7RMA\/t4IX2bDbiFIjAd29+qykV0aovYFYbyLGmc2LaABAws60Zef6WJsJHzW\/k+YhIF9gFOZlR8maWmE7uATyzXc2E2lhhcEJIoZCILbf2PS6bjNLpyQEijP90M9uvdqR\/uA8E0r2c3sEXnU9uk341EtnB0OJhdfYGX8cL8uAQIHVkM2IbJF6yQSPQexurgz\/44OKh5jnLgLF8K+9VeD9NmmFDz+OVt6ciGvE6jZguhcvIg9V3KPb+lmFTMrVvmhrF7ERquECgFvSXzhkL+rXzKC+mSGgvm2POTR82TfdtpBnGGuyt9o4VauQwNKJ6OKafEPl6go7OgRo4K\/oSOR+Qe8OeCO9Lu\/kVLfKNwB515gCJth6zuaAOjz5q1kyGVnj6s\/4EajiNcvtqG27ZAOl+hcaosqi9fNx6N9G35V1rMvRckAfSB2xo0a42fhsA85xLrdx+vTe0tcDWzJ5zrvtFcmekjVrTmXSq\/1EMvTobKdxmd8UeqL6YjZOu2knPNhMCthCqNZbI5rPPadvf5wUCuqqlpzd3YgyGvthu4\/FWvQGre3WuS4Ijuo3k4cnTdeVnfWI5E0PHQNptPcaoJB4bc+tKhUKwBEd9ND39VcUXEsxiOWo9pVzkaapoT5HiDtrDzFWBmvmvyy\/l39IrYaxvhnxLUe8t16UP0L97ivOBXFSvDiXRlN8LA+qq0Qm81bU9BCe4A3J1L2IGwLHzyRi+xk34h5cZqQuMaBgN6BIzY2sNSdxl44mtA6h1+XUc9i8hDq7bPQ\/gi7cv9sMHluY61foQcvVYXrQnOnzb2nqKhPVUJmX9t9kpCyZoLOctka+crygShuBnUNgFx+RrwGqmb74zdT14+\/zHwdWyMW3p2yjT2wW1P7q6pJe7KLJ9J\/7eW6s9fqztYOKSLIUWMFS57l2CTZZXadt2C0+PcU8N\/Rd1fUddlC8ZHZQaB7AsoDpmZ0r6TZ6+WDfJ5pDEXqtvBUrjDvJ7ON1DXhhUkP4c7Xh7bLnBkCAoTEeokmAQl5PJ1J2P8NOyhqEbOCZRuwkrsvRSBSmRdiTepmX7vD0X+\/qCby9PiegWpu\/QCDZVcQtLrtB3qYUziRnPx6yw3GGlR7HoydLeFCvE8ImCgs9az0RgGYJ5YMn5PgP+NKuU\/nJgrhEqALqIjQLTE17ziqtB8wTrwQRVh56MP14xZRjYCjknLLed7GD1h1aqlMEJtTEetPokbr0icf1o9PO1A0Ht1AYq4AzqWhIMtTVsBhfVyna8e4iKjgcprYms3npuEGNUjLB5kbM36ToXZS1zeg9TRRBE6nq\/FPFok94b8tibloW2dFzcswJkfqlZ3bX+W00D3763eT2Y8cSeEcCHyvOkOAMWmmFVgghjgADqKfJOwbl1aGy7C35hVjoGv2cbU84nSW5W23rKtujtGGd6iz0b7pNb9O\/pEJWHlvrA84E9Tf4apVD2m2Obp0C\/+FaXm9aRYaBsSQ\/W8Iwvf1cPXjUfvsuKrXHOgAsGFGEL0LqbvNRiauXjVnRXaINkNI7YNKK\/yfaBRiQHkXpxNLjZafI65g\/qFV4yq4+NXcyh9q\/15UZbKYt3H\/4P1jh3bH2dyFdwN2BpZeAGSyApy+AilErQkClMDCzkDK4llJNW0wCgyEIr4j6mGsU4Xq+\/CL3AkXEeKicu6P8dmYw6Q1T9Y4B\/npfPCZKSYCXZj2YXQ+07q5YS5iz+ezWlAPCdo3jqbNWfRuWdugrTDqrPd+THUZqZQKTmcCVMEa7XPQ1t+Eb2SmkcSZYszQofo2Aw\/X4C+bw3pt\/W3HdNtYqLtX6wcNEEPmSMFpL8eelhR4nDdNzdRjYKbCGj4UmLg4L\/aUBtLZ7rn\/tRUsl3ftqWG4qhhK8WqOSO6WoYyDJ3USLBqrX6UKpEOzEw9m1dkoOxwxMp10Z7IoKb9hcflUs0VS6TVtauCJmP565fxo2MGfTrfy1l8zRZWUTkcLcy0h7Qk6MftcHAFNMMS3rdAzGTDSzuo\/Lo8kApnqiFY9W09myGu9WAq\/Qw5xVTBuPfwqNcw19\/rf\/12vdA\/eyLel8IDtUC5CTsW75CjBc3gMzvWXMeMSnZT9gJgstBU3vSHpGdTbATru553rfQfYSEx+VGD1O4wNjZeDr+mNTq3nfTZ7JElRadxz4eqSz4DprtPnv+vvUeQQBUcASGNloFYU1taviQDbsdkuiXUo0Ey7ahZjY5KbiyUPtiZeOkepQ1pzcHWtc7CcO2W7TQ8lQsChi4S3FbU3XGQsDpo52LVE5YzBdn1xC9J1ZRDksZDmB8+ctrUJk1P76K5hgIN++z0NASrDmsJmSjfKoCAEn7jgTooLslOP8s3zAYJ6fWHCjUdbDlp3cfNp5NP6M0Fa0RYQjqBLyUOmhXexNCtxrHXYNn2\/J1nxEYlrph1nNB2glV6rcyF15D48qriolLgwN9uPdaOmM8KQg6azgTwZE8FGfAo4TMOe\/YXmNOOGMsHPmovNQAMKT4oeXJ\/WaZza6NhPp\/Ve6bgFEeq201xweWpg2VFATF2AWBa6Zs7NLLI9p7q52E8U9NGHRcpoNCcAqopIqYjFwbV5aa1N68WldfK0D2HqSXyMgUQw8Inc8zbWC1jLYki\/4UhfTZERzgfqT\/K4txNlWMNjYJBxfIMtCs5bdn6cIi6rjnfORYaGWD6kWfFPe3XXG8tPlrsY0auRaYaFzRhcpAiMQpc5ZoCulUakdestAn6yWNV4DnSxN3jgX6DH4hJV93lhrR0JZFeAJTrWZ8i8yWTf9JRzPG\/j7GekVeqtjRxv1NEEVD1PH8kiQwaYAEmbsZDtW0IGoWFrQ\/+xhzAxopB7xd2F8tifBADmgVzk2d3WgEy08pXHJMGIxKNNfygq28cm2lhnDM+rUSGVJjQ4vJ2fgGafOTY8v1a+rtR1T77y0JmBiDmu9In8Rvy41Re5nMVyuUvxe0UQHYkDIIVeyqPGJdVnlZ1SQunbMzouV7WwhHImIBcvvyVtmUjcKmWrfpFOHKq3rWq2HolIzVn062hiSz6LaLGuqcY\/IZ04nOsu3TZsrjewmLWvvbE8yxFVLWnJql7FNo78pR3M6G69++be0AFZjPqAlHeXQ\/3s7LsVWypOEnNJRDI8CDIh3tvcgevtiJ0o6xTd+qSx\/NKgZVopoUGYF8oM9FHG\/njYmPBB03AsY+mxS3Tmi\/xZ4j92kIUxJMVwSHIY26Xx4pW5twAX2bunqJwQhlQf6bVeMs61\/ZOgRhRPRoau4vDnY0RwL84ix3OvrhosD6WnEM6fLrdTL0r7v0aiqfSUNEUFonC2JaeAl7jvrqf3UiatDgZULfdhn8vlP88TKzlAvQlnhIQ9oEdK2FhVHUHTTQRDdN3tUa8hGb+wqz988ypkl91gvNkXFpKGCmUNL\/PcC47rf2U2zHatExTB9kDwIBtjJvN4t\/Qh4UPHN8iSc348b42csiIh6KcPNXXhuzzRpHuRKTYhtHeZhl6sVz8qXDfQsZcl1VFGb+3Tzi6t2Xr9\/Y1+IINMmUYZQQ2qs7AYeiR1HK7lTyhuTFib3yyV5L9MSsntDQlvIZeVIRukyI4pLPFovP40nIk8dQfWBwVyoCzDkQ8iZgHnXaABmwo+pY3KFVhIs\/DcPmsmzSjhZ+00VBQYQZNFBpU12YeCA0rjw5fXrxNMBF8BZBqO67DVRyQlNvVvVBsmcoIywrpNrgYHOz5Z4Teg+j17PMUq+eeDiB6h8S55Q0oCkceCgL1EhXEUXgDE48eEIB\/L9yQ\/V7Qk89v0QEdp\/HEH1VginrLwni0+FxleyA7AD7Y7HD6q8VciFj\/vWR7Ruk4jALFkeyKwvp0ajAP\/8EbkDLbmEcL842ap\/VEfLkqpPMsllZkk9AK5j6XEL918ty9ChgeYq2vlE0X08Skj4m7791TmpFsL4o20qvq7yw4FjkrfYLcfyAMop\/THCOAgIS12iA5Oi3J1DaurjwnvbhkZG6qUUM4xbQ46lI+UAwrDiJl1828mOBy\/f3eoWNm1pnihldDyvi8bJka65JC+QiEfx8Aeitybk3OvUhS3PU84R\/93J7bTJVyPGPj5Gi7SgYqHR657RaDbCPOQbXZwPHcIM5VKroxuhQDOGTp2n3btngB+RsCLlfZNNTaXlSppZpjR4tjh4bXQreRw0Wc4ufiGrr8HU4D1qPxeWxqNOzkEItMf+s2Nowz26lDjVnv0hs\/Vg2jDNOR9yafsYtvoKYrStsghkYdOrW2y7SwpCldravHRg5RY8FE9m2ijb8x2ffT8rVDN1Ud66PQmbj8uDMY\/ZxcVodRBvu07NATkD01IeHVne\/QDKJJNbNBCsLUBWMv5Kjl6FNE6gWLeWObyBi9gI1u9Jt398IK9N6rwPrN7WXoH3PBNCTewUqPIRtp0HStZOJH9qtNDmowGjh4a7TE78zoF9kWyzFFroy09CEN0jW0eHLr5BG9b\/xJJPpTHQyoPMj28ETC\/94f7b3jOTYVr1vzXyc7wD1g08L0ZsNdgLXlJFl\/icwJLsMrT0EvOCHnBwcVdbtAnf9pNACzT9ooQ1GPK6xcG590PmpDyEVGel3m5Z4VOk0TZwAWI0aHYrdJXhUZnzyCzT1N58cy7RGekASvRDhuO5HO6K38543hh+cfRSYuJZMfqTg\/eaeOxPYNsHNAlGIMQzQFz9oxlZAUjaz7QRUBnakynO1ApEuovWH4pv\/GzADqPWrWpIzpiqxiVsW6TD5HTIUPKZQ7Qd5u15eH+YA56XCi5NnMDYEia82wiJ233RON2r0lkGvBOb9B1qZi5HJgQ6vG8RMfUzR4YZTHD10o9CjGl5yJWm+gNicK6hytEXq8VtI5e1OUJj\/6pusZegY2Fk0ehAqOw\/JbOA1tghUSTBM\/8ekocx4CM3BF5A\/l8DYAB0q1b7PvJnpZJOnOz+jyN8halvPkj4BjsrtREBBG8YQ1gU2za\/\/xOm1to6Tbz0z1mZihwlIY8vH7FAk5XFN5VGvx8RwLPBbN1PXlRPpkdnN\/bkgEvDqkWrDEBN+fiA9Ry5N1bMIrO4hJlnJ2a9FkhcRnDLo9MCYi5swizZXt7bMLmGbZkRL3I3vHio3ZFTvdAAGMrJqF6mijRRX9iKllBB99ve6kJHyfQeOk1Pct06NlXIiAWxDPDoRuI5LxmRsjqDltxpSFePOKbEBLX2pHf+IDsRmL7a\/B+87YnIlUa6XCB3JrikhtDxx+G1Chc+ZR3gCf6HCYmcMxdPjB93+sOYdV2\/BAv0YXjM7+009NK4Nj+FoVYnaeTKoi0yzXKvM+Ayw7lUPj4lAbiYkU72qve4rISzI\/52LiBXUWVPT0wlQ8Z8b6wnr60EdFTDI1DkCIfT6dGgz2jWLBbMryfb14h1nCFc56o0e8va8uRCaZIg50c8W8Nkjw1wqShbbyPOWaTIOABS6GjI4t16Q3PQXaH+64E+dy6MfO1w26XP7+RHA7J7LKF1Nwml7EfTvT4z8tOYmOFphSBe08F2H9h67HRK+8vdOtcVezWWOJYAQoSDS9xQFn86arQaG02QWud94EMheGX6eTF4iNvHRUJdJbO1qhRYpEpkBPbVrVDcWrOHtrHU6RSiMDK+ph4EOgh77yeJegHeFLyGsgBIpiZNBfSZW24tlx+ekWzXkcWKnfXMa1LumuqsKONsRFEyaY1430B1GPIO5A6dXFWP60u472Jp6dwFEW7ocF22J+fosJPzkGxDjw\/n15Q9hOS9iPXhec8cCjP+un5UnmeVLrzku0+ww+y6VPbFYkHbJEdsO4DCMKX\/pKA6a\/LsFQK8cbwaG4sn4qEn\/3hQO2uxFEZbZnMQjLKA7yXcsX0HIPoGKouUAnYGcBdVotKORlDW0Uo4G7jv9VQjLoXHaeqkeeg3PAiqFLXf6IFBlV8ovH+ff3dPXJkKbQJKrELkDKe3QlMTn2pjait4kxX756tKIy68YaAvbkYt8+CzswKYemeqo68Sn5byCj9CzLCLKsWPFYLFL9EOx4+nME1USaJUJ5opnoK4NE47QZE2F9nt+GUAWmK1bdNzgy1k6yx4EvnloPVKOrkTRfHQNxjYQym0ucX7IxRg9C4Ie8fNLM0tSX2Emwfr44kGK5JglucwGpI9GPFQ7FBU7u+m2Q6UUBINWb3A8EKLIdl4EwZzaPERCOGXzrrlk9AjiMy5Qp0bwG+uaGIDBGXs4WJAfF0ivm0vvIUWu3+fUOLsg6VqgYNZKGaKDtQ2YoBWtYAdqAC9qqWglORtA3uvFXz84UiiYOiQpkdkSgUwT\/E7QBMw6q2W7sfe1Y7gVBWdWy+08Jp+Wi+AFc7OI1juQUQgi7lhtY1lDpNPPsvmrfZUD9AGj8HRACgD+4Pw2lAMiKsT9OLNJ\/uc46ZUQUbMmQi4tSDzFPJ4dj6XrRDE\/1gMemHE\/gYc5NH29A7QK+G91ES8Kaa+prpIE4Kh8RfiYJPSHT7v61NMgOLqrcKyOPvxRXfvmBTcK63Ku45pO8uU+GjFTBg49s4qQQjFEjhrDzmYlsep15PMtd+eOGCF1Dif64AscZBpEk429YDQmOIFb4wVAGcQKgP7DLs4mE5O5irmZhaGnGne0ulg8JmUqXhikTuB3Nd2TyAO8acpOcBdthIT4NjN+tL05QrHZr9ZJjVNH96T81jkUPqtLjSrk0CGF044k47olKNGMBfgEb2pcQ+oEFhuBEFDAmchK5kaRkPMyCdIhx7uqZppzFrE7PpXA899sTwX9noEPEIzifFByJugzIL6EDgIMHD0edZ1dAG44c8y+NxWJc5YEhQc\/gkaRfm2D+sI9x9ozKeAKyKF1w4DMQ4QldJn5a2RBV8Z9esFFsci3i7JyHucw+jdgu+ANxDk19nwLRFg9zkLhHYIBsfsaSG7\/e0YwIf2IUOyjA3Lojer01P4gBzdu+TBoQgFhzcAMO364K41Re\/2N9XDQ74QZIHEM2KbUblTmRZoofjkZVw3GWYyKVOC2WpKkTX2Ed2NSdGtgpihLcpsU0DhFFL66c8kyNZ\/A5qw0OmBNQq\/iGDu\/EBfChmyI+9WFdTCJcQTwiRM6A2h7KMW+XOqQM8pd4E2pOKBIKk4kjQn6J8rvlaAO0lesae1cqn\/r6ZgF1L2nQq0FPSHmnZjzDgP85uBSh+8qzSxkGX2iNnPe9psKyMmLW6oKPIGGpPjBYRhpxDZS6HayZ\/SnaWlFscmmWNKan5D4QVIQ==","iv":"2ceaa538c3ef77331bde1a54112b38dd","s":"c790c145fe65803b"}
Share your thoughts. Click here