Retail
October 18, 2017
Data diving can sometimes yield surprising insights into customer segmentation. Image credit: Crystal
By Danny Parisi
NEW YORK – A deep dive into digital data can provide the kinds of insights a brand needs to reinvent its marketing strategy to fit modern consumers.
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AHP0uW8Zqwcb99egF+P1wByXuskIkMJwJArzL25fCQ21nGaf\/g44dWLEWyv+dZ88rNekGGmgqYbl5KPWCg9d9dgiJZyIMCoG1dmH5Po2T8pETFK3fpBG08kbbnPGGGmogqWi7AeOiqU7x6n8E983Y6JWTl5QX52cScrnLEChcghmHLodczhO1W9wp\/YSMP6JQStJ15sfYeAmrDiqbddmYlySKHtWFv\/cm5qLfmnBCvW1qTRmVGqxeBDk4YS7i6\/PQN6gQ8gq+d4XezM7QSK7g0Xxvmc+gxqZXSnE46u1Tjd8jyVJ4riFa79DLyyaySMc\/aOZ1H8PKjlzPIXnnqWVsJ8Va\/sP\/xflq5rHm4orMoObXbJ7eX5PjnD67\/DVVZm7PXQ+8we6RPCTGXkv1HJm8chQcOE4WDwzyyNwn7L\/cxYazdsHHZ4Ppj6M9So7a9znQ6j0Y4o6U0D5m6tRM+\/eQsIUJyaA2UwCRMxxwC\/6yoFtOqWnhn\/6u5wkOLSl7VlhKe5trQUJGihod76bkPMQA5OrLx5HNBEy46u2imVBd8IHGPGswPvhIyYImaJ1rCmNHK3+3gyy6HdTwI2\/E+NOMChbjWrDMN6qA1TxM3kMUYW71t89w4x7lTwVvItoezjOZGIaXkDTh\/B3JKJa\/M2NKlXG7NjoRz0tvftFf\/VpfJYqp77lfNWGYW5NPaQa\/k9lGfnemMkkFpqBmbuHvjf6vz8H8y+G+0+OPFMXdREwhyDv2lZ2mMJHSiEmgXeE3vzWa4mAoJdIdM6CHEKFkBU3xECE0Ah9IxsDmejxxE30Z+Wq4bfoupWiaonPElcUgikoF6pLOanwaggULZQr6m8WIJl2tK\/ZTW884CR+SARdidC37CJZCYWUwCv4IN2QIUcPs1UOcDdfGF9W01rF3jeMBAlGj\/icxVm25Cjsd4H+Z0kktiCI1FiUIIa4NCL2dmDvofl7jdlXu3AwZj6fixlhvUGzpCEPepYNv+sB1AQmtyUrH4E3HFEvtLr\/GWI\/IP88LW0596NdWDfq+xk\/1cXZ22YAGzP7+Stapr94uWSV7vu\/DFvShzy55h7t3PhMAIEYPcxO792JmUbgnenl8UhgtlmeUEsdvG48JDRBCJA08bO0viHVgsGmTDjiZ2eFbbJSwK9+WGrwmwIe8DPGIOW1DeqCyUg8O1YYWs\/00P82o2JyPrqJBLKGoqOG5PJCTU7q3eXlyr8Am47I\/2EZlTqYGqj6+j1mtdf8ytMiZA2BOJAx4kHJTdtC17pfmmktorUyt5e68LTXbEs3ijt2gPO99lWEo39pxB+Wf3Aa0Dfp305suT+ETZyRmuZCPwbeRmyJyzNDRxpWyaIvqeNqzWpspBJ1hbQ99BGZA1+\/6\/Ha0XX2zyAV8qK9heNwI8pXr0gpxMiy1YgsbDKFwDN3WGpKm16XmknNKc5swtg6lJSbVQw+yf6xetqmiMNDuL\/FBoRLvFKS61zuGr+LJvV0q1\/4HZ8DTvxSNudS10SBl6MDEixc87eMxJ6kfk2DqMyUYG4t6\/n4JqKusotb+Mv5t5ns7GxIauPLK1\/Gey4U5hPHJ00WasnymDITqMdnyrtDMdQIzc23ejfb3x8HL9t0VqkkmePNJebK1L2l1\/dVXV9+UJqGlZMPx1P5oqzANSf1s1vEL8I1G\/hKRJw45bbKcMaXVoPcm8YgyN0DQk+8BKAfsIEg4H9GX699Bm8sItwqmxCeutvv4\/ltpgWqPD7DtXWex3Kpcu1EG\/ZOk3gxeGfRz5itWquzCGqFQa1PNJaVY2HZN3o3MbJlMDRpehlQJ40Ryv8VkplZ6o4yVByb396TEuD8id05tnqIzUsBDn4pp1hV\/V\/Rdc\/oo8\/QyACtN9vU\/4xpx4K8aXJ4RtN30+upMdfuk15MTIFWvSTbRYw7+WTmQzg+IY8qNefphq34M5hccV1+mi3froiCIQxD\/xwYUULuK3VgwgF1k=","iv":"15960d98594baf49e124da1ec386c4d2","s":"af11e4cf429a6deb"}
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