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Travel and hospitality

Brands should build digital platforms for growth, adaptation: Ritz-Carlton

October 18, 2017

Ritz-Carlton's current Web site adapts to customers' needs. Image credit: Ritz-Carlton

 

By Brielle Jaekel

NEW YORK – A Ritz-Carlton executive revealed that when the hotelier overhauled its Web site, the development team found that the task at hand took so long that the technology used could be outdated by time of launch.

During the session “Case Study Collective: The Re-Design and Re-Launch of RitzCarlton.com,” at Luxury Interactive on Oct. 17 the executive explained that the project for Ritz-Carlton took roughly a year to accomplish, with the design being created at the start, making the design at launch a year behind. However, this just means that brands need to build their platforms as a basis for a continually evolving machine.

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