Luxury Daily, October 17, 2017 – Luxury needs to look to heritage, authenticity to cut through noise

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October 17, 2017

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Marketing

Luxury needs to look to heritage, authenticity to cut through noise

NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.

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Strategy

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Retail

Technology is means, not end, of improving customer experience: Neiman Marcus

NEW YORK – Retailers and brands are hungry for new technology that can help engage customers on their terms, and Neiman Marcus’ Innovation Lab serves as an example of how to do so effectively.

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Retail

Chinese consumers rely heavily on digital word-of-mouth for luxury discovery

As Chinese and Chinese-Americans continue to develop into the world’s largest luxury-buying demographic, understanding the social aspect of how this segment shops is key to marketing to them in the future.

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Marketing

Personalization should straddle line of creepy versus helpful

NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.

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Retail

Amid rapidly advancing technology, brands cannot lose sight of customer

NEW YORK – Today’s luxury consumers are willing to pay extra for the convenience of a premium customer service experience, and brands need to make sure they are putting customer service at the forefront of their strategies.

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Marketing

Sara Rotman – Woman to Watch 2018

"I don’t want to hear the word 'disruptive' from anyone ever again."

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Strategy

Television – Luxury Memo special report

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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News briefs

Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos – Live news

Luxury Daily's live news from Oct. 16 - Nordstrom family suspends private ownership plans; Roger Dubuis co-founder dies at 79; EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication; John Hardy explores female power to inspire self-gifting; Veuve Clicquot mixes sin and Champagne in London event; John Varvatos juxtaposes American heritage with Italian craftsmanship.

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News briefs

Marchesa, children’s wear, China and Mercedes – News briefs

Today in luxury - Post-Harvey: Marchesa regroups in wake of Weinstein debacle; How millennial culture is driving the luxury kid's wear market; Wanda golf courses closed in China austerity push; Daimler moves to separate Mercedes, trucks as sector shifts.

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Columns

Inviting opinion pieces on luxury marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Marketing

What makes the Indian luxury consumer tick? FREE

India's growing luxury consumer base has the money to splurge, but wants a clear and real value proposition from luxury brands.

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