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Retail

Technology is means, not end, of improving customer experience: Neiman Marcus

October 17, 2017

Neiman Marcus' Innovation Lab was created to determine how technology can aid customers. Image credit: Neiman Marcus

 

By Danny Parisi

NEW YORK – Retailers and brands are hungry for new technology that can help engage customers on their terms, and Neiman Marcus’ Innovation Lab serves as an example of how to do so effectively.

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