Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"5f14ad03cc5dc2a399403e81155788f9","s":"f4d3545a1792197e"}
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