Retail
October 13, 2017
Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov
By Danny Parisi
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
{"ct":"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","iv":"3907a58f2612197eeda72441d5ff8611","s":"ebebdab70d7e443b"}
Share your thoughts. Click here