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Software and technology

Audience match, acquisition data empowers marketers up against retail giants

October 11, 2017

The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales

 

By Jen King

For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.

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  1. Stuart Weitzman appoints first men’s global brand ambassador
  2. Luxury Unfiltered: How empathy can save the luxury industry
  3. Burberry transforms customer experiences through digital innovation
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Baccarat pulls incoming CEO from Printemps
  7. Tiffany pushes gifts, engagement rings in Valentine's Day campaigns
  8. Dior goes for gold with flashy J'adore campaign
  9. The future of successful luxury brand collaborations
  10. LVMH partners with Swire Properties towards sustainability in China
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