Marketing
October 11, 2017
Stella McCartney's fall/winter 2017 campaign tackled wastefulness. Image credit: Stella McCartney
By Jen King
As luxury has become more candid, so has its marketing efforts, and as a result there has been an increase in campaigns that embrace individuality to speak to consumers.
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mmi9Idiu50+HtXliFf5F5YOFFrtVEhPAF5XSbEf7usgPvHs6tFWZ7KZkhCgoPRA7GKtkVT20LBGWJqsNRHxFssyWleUVQxcsXghK9i2O+mhMczDeNOZVGFYWdIG6+ibYo3AfnUNC799GlLYlwmoKVpv1ORGjSTwh\/lRKRTi0aBugBquV7C4vrc5igvTD+rL9tPEN6FtpGZ18maG9mNvyS610yC+MZot7x5L4vp5CQPYw82UfCSIlRAz5olsrHtF6ke2YYWdgOYmuZofzTqm8fkn4gMnOGkoQJzKIDLPlj009WKO4s8S4yCR8AKkXEFvyZCDeSWHUffRPOxYfjcmWHBthejiEJTWyjXH7UxwOMfejxb84dyzL\/BW\/ZNEmsSmdOLlWIpm9WIxw0kHTyTpxoOlNm9OGgsepzsLXhDwkXBgbFYRPFIvfb2YV\/hNJWbFEyAwuBvx+NcC6+hyJJBe0E4gbh1rmshAVM3mJUXW\/JrpYpND6UUroOT9fWdj8u+\/j8Ng2jCs56uuPFZf6XzDCyi5tA8+2kqfGZiy2He+Ia6J6OL7eH\/qqsT7rCW71ny+NwqiFv1ibIvGeOECZfLgzV32WsIMTN1tgUrTVzY0mKbyuaQ05I0iTZJTlzxW1u7Sl2IP1IfmjfGPrk3wt93OIRVqmPoqojqMy5HmXss7lMCcJfACijtnmZlKpOdkxgNFEMjNIjzdaabayrtb0lXglHGOoFSD4xJAppf3Csil79w9DuQqFFa8dYAkztxcNvJcs0YS7IpdIFplC5+brssB4og9G8lQOpBaXUz2oAGkOK3KxepELH9WaT51z1U9CEjWlGE4\/0WIpbxORZTJA61daHLPMpyOuQvD3c1YzT0EDoTfK\/wvGJZSKFmX0nx6R6454+w5muZciBucPcdEDsal+VTU2gIthuXtHuqX9HImeHO0QW7dQchUNwsMHBdfDHbvEh\/uDhxv8rEAZiVfve69j6ZAjei1CffLT4gJhnioPkheSLBaOrXMv5ZPUtWnOCal9xbI3VBI4nFMMiZbDagh\/gWhAeK2nV57gV5yYUOiDBLDepQKjd2xBEnJZVLfkYk3EnegdJ\/oX5tqXDo1t8qVj3dFqB8Bnb0ashvmZr\/7mPl4iUIU3\/FHsZhbNZ91w+JmvZq+rIxOexD4WBv7jcVqqWtJ3HjwDRPqxNy1kRNVzKCEncHYCyRD0wO1KLgBS0h1Ojrs99mVdckUZ83ZX+iApDv5H2KfXU9uPJPaEb6DLetjM0pDETmPIFv7nwIIIidvvhEW5imSBoKLs4qVJUFM9TW439F0i7Tu+N1kXz23PPxr\/S4nYtTbZAVU0tAi96tAU3g3dWIeoW2cSIk5Dqfv9JqZumHmE8syk4vTrb68H0s1MHPwjJsLUXGFY2GueMack49\/decYI3LDOjdkPqUwZYJ1YgVeL8A87BhIYzXvCZOX45ayYMzwEvu4uFz8MRKn6lPOKe+VYDN+wI8qMgYYf7NZ0ViewDZsLv59Z0qD3hjtcxT0dJHTuHHAZ8Lskg0j7+7i27ct4sIDz2zxsB35lU0mXp1yd8C7K\/ReAA+1kATyVL95lFjLzHav2PNKHg1Wm3Hgf11tY8lhY4RMAZPxKMBLFNBxxl3OOYq9hFkrFxXiPndEoxjwsuMScAgVkg6wTnXtdcBpsEoeEj1WHq2\/2ObY6ouszqhe0R5QPaU4qrxt2VYfXee\/KYhIqc0BqeKEz2+bSZRcaVritVxczRe+pjjajWGeoJWxJ5t6Oq0QQl78YYUNwUoSqSSzpFbIU6dVJB0M\/SBnlCzNMjEt3mMUWzKAHoKp3PG0wy7iu4WSSH0lhtjkZBdSfyQYXEC2JQqM6W2tlpp0jaBRKm6E\/bimofA1iijqcl6Hyv5hm+KCuJQ5yqkt3bRpFnsUcuN9bac+DQ2874eMhQyoIxMEENfgAowi8HxGO5QeA9UYOheUFLYiH625jdYcEr3C87sRyfzTY16zfaddSYQgWT6EZd6oA7hGPdqovAisuTo5BOT0dJP91qvW\/9n2\/tJ1RLoAVYi2tF2YgoCuZN9jMk7FjVRwb4EmEfnVrc70w45REme1vxtyLnj\/\/OoHKSOMPxt2p8tW9XL9Zkhy6ZrFKqOjjTHktynbWY6GV2qjBidT5JWDDMBAiJEuS4Pwcq4DGRY4iy5itYke7YXhWWfdPGQKWzM6955xrgT5oWf\/6wnAGy3k9q2RJEC4a\/DkhwLG0fjb5tUEmX3e\/d0ceCfR7Kep\/Ztd+XW6PILd9ubkLqMYFRThrtLIfUHfERn+EhJCR4j3vQ6ad8giXKzOCsNp6t6ejLO8NimAq3+7lJaW0Qrcl9N0xoGEFJjqO61chK5GPMwqS4A++6NVvQilxpxyaVMlQvwHC3Rd1qe5TskPWf1dRS3MVWz3lmn4Q79PzNbiQYcsvtoxxqK3ncqlQ\/jBfKhnUIPHrk+4rr3drxQr8TQRmPQiRqUh2ggDZtCDtz9sJF47KSEb\/NN6EFa2RHnATXnSjYbKA8HVeS8szRvNhW2u3h+tB+ZrN6IguVIMztknN5VmoEkdNVxzitzoiEykOWQ7aIMvsjxUK+X53WBK01Rm3+c22hc\/C\/E8Yh24N\/JWr3nl1B3wz8NZ6NJRryrMU+7l0LiMD7X9reLlRpg49+yoB32lNSQ5yaDwAejHHyXU1ntDe4IN3+PBOfSSlwOVYQRpCw+5PZJG4nxwQuMhY4eqWNbhwi8+sOFnBG35m7kDX4iGozkPiMTJZW9mjIaZRrfMENOsSow12cNIXeeroEbUjdPsIt6PwNAZ8EQpf418eV+Alj76\/J0Hg\/xZYFvpbIKrnoYcEkpE+5T5aS5u6ka+VjR6k8Th+0TodpJGhorUXBIjRcuzVueFhs\/uDrLywMdem6KrDOX7AYJahF26BGeJ37kRZYf5OY9+mEjUgKyyqrwDIyxt2M0aklEEkCcCvUFpALRO5Du3lROahl551lG8IgXXKe+4\/rqLEsB+ljKekQIjrQ77D9UEJtObC44ZhtWV17dQN4iMxgeFBBmJt6llDH\/fbrnsDDbJ0PJCB2nCtHAYIeRfdudjYhuovgknGTdZ3tEsWgYZwJOFR8NoXnS0ukAV3FO+ETgi9Grex5QiH2wM9whF1WSQ2cOehuSZU3oGQ4AhPnzPWmzHdlEXAOxtog8u6uwcfUs6x+hVNA2aeiaKVt0KgvIEsUi\/fKq+3CUR2RxVg77JKWMoldJwuOr+\/aXKLqCmP4Rpsa7+iABkEioRylTDbOaby6Y3ynJnKLpOg6qKlZHzboYYDLjm7\/gO\/4gNDUJFNFTCa6HPMtw0YirC7cPfN9xXmSEKE5rsC7Nk4PfUYk+B3e\/7sXJyvMHWW6hjhZlsSTe\/gjC9qtNcG80YBS3G29o2QITF5drY9ytctu5guxTFReArVQtknctwos\/ofxxyesd7En1CqjRtqIfSauFBsX\/yD60qP7v9PzQfACP1yA45jWgCenO7vJKBzA0Wue8mkXqaLA2poTM\/95Nvg5qjvtErAOyw9eoXT46zX0FdzwcSbJE+2H2GGZoBG\/G7RdqVNbAnD7uNQYjIceHmuHcWFqqqGF7pXKXMT+jIJ66TtxwHR5v6pCmCFE9NTcOQflORXoedIohitNaIJLj7B2mOK+dCefI0+5pkgbtDBT\/j6UAmeJP2mxKVgL+9IIW8y73jM\/2wxPM3B\/q\/WwYLeGfighqJgDGDaADWoR85\/Su6MTCE78VDt55QKnzpTq9OTXDoUkRnhjbtf9P0OmBTr4IKLmyaTVHRh6zv0tIOy9msIBbr8vdNiuVD8EnwHxmBwJQIF6MygaidQ7nwWRE2vXpROKM98VcsbL36ucsa1euZ5UTrMMAgJuOz5GvH8D6ckWgS\/ytluCr5wX4zmOJ5\/Y6sVqp7pvDBDKvuuYxXGDBTaX\/YXlFyp6bjm+ntUeythV8fyp5aSDrqR7EWAOc9qbo6fEKHy1GWMJT7bFrNkCgQDIm+VhVeGPP5Ubr9Ioo\/fZjdurZCMOvFCR+FgU5VR3OuCt1SRLfpRtBMnQWtbVBILry4ZqqF3AxWJYwToRR5+ix0ueA96P1lJSGjDO6SdToftO6IjiMQy6ilQ9DX6MlthdqvEv5KC4fRq318bBcwLAwHdxV4J60+fPytEwjdsnAuwJUb5B39dJmZAGF38+jPnX+Jz2DLafiy1DegkBgblKmfikGifMUAwmIHlIwKxf6GlZ6eblKCaENVSqcXVevmUa\/FOwEjFgKY2v9ko+U7Y9e3kWcPfg5Dnt\/hzjq17Kfl5aRBMzwV0MybWZ3gtpI5qOkwkjcztVwALttrH8qE98YDGx7Ed6+b4U2gizngcnADXIofkIQWQxww+ISaILQd1RJKMtFPpPNjegmyA+zfkfE\/gshbTSkFDqo7dlUBw5BLPpFFaMHRYzFHspvVLLPMhe0pjSDEs3Qfbm5pFAU\/nvSr0RcK3dMh4AXbBLGaia29pkYoSSzItSM95EvcZax4K6u30v8wYPU6FTD3nsvYSc05e01iN5yVg6F38SS6V2ZGIeaz5IXqZFb8MQafHXpO6ePLw4GieufGG3vB4rlWFE6BQkUp\/S0+wFfl\/Dnq\/FYfg5oHsLVWasnfsfvBN5k4mhL+XWSq1HI9qnfct1wWnOYMxWx6ces8AfATRGfSTjIdLlYLyGWrAEM520esYwVrVaqlK3fDo\/NeNfHMUetdLqM9hy1\/pVmoXsTyVvPbv0Eq5wfXgeKuRZE5JDaMJJpSIL9ixQQnTxNppRPug5Br7OWwZc3IFqAFXSP0fBcM9nKtS+tGYS\/92hBITBEGwKpWWrHDx2uS9WKVLtq0gZoKV++ILSDWzJ+Ha47\/O2K\/Jc91jkS\/G1eg4SFGjiVLYB\/DF7CTDPZ+6yDy7+\/AChQAhTZD2lUbc1v1v0fDnRcOhDh9JScGEV1nWmuGG2UA3IzMDV5AEpby0IRSilUyxIqcXk01RzNWPfCrPJugQQftVd2vO367C6vnMe+f3ud0r5tQq4GGLiL+b3Gp6uPqkvf7MLfp7Qd\/LoDBf1yRDYM4Wb8dqAUzUWsnvukcKkD7LETIiwFvCUjGX8X9gfs47ixy984akDbMc\/JBit+ND5UxWUWe+Q3qoOW9N\/aUClqGxrD0OiHovS0vRrLWnoaeTGAGGTaVD5At9c9F+4aIegCzUR9NE1nd4ewLi5XugombB2hxqo7EWRhEnPFnJVe4lEEPwZ8tvcfmJ3LLDK5Ur+rUA\/G3sQ42MS81pZMevRXG\/e3tBOhD551Dg76RZArKXUS4dHMVdyV8NobSGtMewsBNYTsNBq5oXddDP7PQx3s6Y1Z78U0\/gX\/jQJEv9bNQv4Z85zRzjSS\/yx4Z1NGqmMuReaXE+E0eZrXs2QwFfMxoAoL5EwDtgDZnpntnRSlJaUJhGacWzGNXnyzXDDSqKy6ttiR0dmToEIMpCyvDcqmlnCYoELQotZaxSh9FSh+Pn218wCSdC\/Qe1YXO\/Jk5JaXrn349\/pzyuxYvU3H2Gr2F4idXuSOJ7dPt4iJztJ\/6oPudFczlJDZPPPMRw71y5SWjtfJLB0ahyyqYshfaXxw9A9JDj1N1twkz3sbp+ctSAFhsEhrjBqIgNn3zkA+eIj5Mofq8g0BecLDS9RRsDlBQjYoMwBa8HSFrj1KsV8OgmI1pBDyBYuljaH2ja4EwqPqkK9twTPt1xqmVjje+B6fihINDg\/4uOJklLu4sjORO+\/YBMtAZuopF94paZDJctZds5\/Y0NKrRTyyyom\/Cc235rDn8OdV+qIM0bpto\/gUii87+HW2IgiPTFGHfD8IEgAoeRqTNAR28Ma7fiCCzWKEOz4xtepC2sxAX\/wP+OBbgg1eOWYnF0Ag3Y\/snYYnTHZkFTICbX2y+v1+ZAJ8WM4ai+XTgBIbbcG1TX8JS56TBVzQBc4mL+X+ie8dm5QvQ64Q9X0qIVqjq20aJ\/qiQkOKnYVQFUykDpfRDsen4+kkiYYmR02wp77NrH4bSdZsk+Ok3C3Os4kCx5A3\/aydCqfoGfBWTynmPjCriYS8Y56MVWOowI1Fym8VCwvWRfZ65c750rsdarRw9SsgN23H\/rXXKz1CGxmE1f5ZwaHgXLX0RaLmsToj7sGnmGcYqfcN+GQSnlGGK1Zl1+k6VxjWbOo6eYYxwqMizqogMq7VN5Y\/DON9u0UQIZVO\/+29g8glmpl+uc5OJx5e0\/XQEZ5TTfkbKyDh6KoKWLiiJU1uC3ARtEdz9QZXXL1kcQj1zbLZWbtxPojvFgHxjMSXd","iv":"d35af750fce44609c6d641d0459b2812","s":"39df6fbc64922b7f"}
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