Marketing
October 10, 2017
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week. Image credit: Furla
By Brielle Jaekel
Micro-influencers on social media have a greater impact than celebrities when it comes to branded posts due to their niche audiences, according to L2.
{"ct":"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","iv":"01ac10beb33385ed152066baa9a706bc","s":"b464e08a16551a21"}
Share your thoughts. Click here