On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"32f6c95cb09a878486b2119395499636","s":"2bf25dac68bfbe7e"}