Luxury Daily, October 9, 2017 – Luisa Via Roma’s personalized targeting results in ecommerce lift

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October 9, 2017

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Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

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Strategy

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Retail

Digital investment, informed employees arm retailers against ecommerce players

The disruption of online shopping has greatly impacted bricks-and-mortar, but physical retailers are fighting to stay alive with an arsenal of digital and tangible tactics to safeguard their industry.

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Fragrance and personal care

House of Creed sets out to conquer new audiences with Viking launch

Fragrance maker House of Creed is exploring the fiery spirit of its latest perfume through an influencer campaign set in a Nordic locale.

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Consumer electronics

Bang & Olufsen focuses on design and art in latest film series

Danish electronics manufacturer Bang & Olufsen’s B&O PLAY is vying for increased visibility in the art world with a special series celebrating the fundamental pillars of design.

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Travel and hospitality

Black Tomato helps consumers find themselves by getting lost FREE

Bespoke travel company Black Tomato is helping affluent consumers get away from it all with a service that provides travel with a touch of the unknown.

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Blog

Top 5 brand moments from last week

One of the most exciting things about a collection launch is how brands can bring together influences from different areas and combine them into something new.

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Strategy

Out-of-home advertising – Luxury Memo special report

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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Jewelry

Deborah Marquardt – Woman to Watch 2018

"Women are chipping in with their fiancées to buy the exact ring that they want. As equal partners and smart investors, why not?"

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News briefs

Vice Media, Lexus, Christian Louboutin, Bulgari, John Lobb, Clé de Peau Beauté and Wheels Up – Live news

Luxury Daily's live news from Oct. 6 - Tammy Smulders leaves Havas LuxHub to lead Vice Media’s fashion group; Lexus takes back seat as producer in online film series; Christian Louboutin “Loubibaby’s” to debut at Goop holiday pop-ups; Bulgari brings “made in Italy” hospitality to Beijing; John Lobb explores heritage to launch first women’s line; Clé de Peau Beauté composes electrocardiogram waveform spa soundtrack; Wheels Up capital growth to fuel membership growth, market expansion.

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News briefs

Michael Kors, Donatella Versace, Saudi King’s entourage and Porsche – News briefs

Today in luxury - Michael Kors dodges "junk" label as it locks in financing to buy Jimmy Choo; Penelope Cruz on playing Donatella Versace; Inside the Saudi King’s 1,500-person entourage in Moscow; Porsche seeks $234M damages from Audi over dieselgate.

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Columns

Gen Z to dictate future of back-to-school trends

This summer’s back-to-school season was the most profitable ever, grossing almost $84 billion. The Generation Z demographic – consumers ages 21 and younger – likely played a major role in this success and retailers are taking note.

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