Retail
October 9, 2017
Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma
By Sarah Jones
Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.
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","iv":"90629899eec2a54fb5eacd22271f0e6f","s":"3ed895093be72d55"}
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