British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
The jeweler used social media, mobile, in-store and its Web site when it launched a gnome-themed scavenger hunt which resulted in bracelets for participants. Links of London used a friendship theme to encourage buzz around its friendship bracelet, the prize for the winners.
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","iv":"1ca61570144c9c9c43cf6b4d79e3ed04","s":"a1ec801875686dd2"}