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Tag Heuer targets affluent travelers with QR codes in airline mag

May 27, 2011

 

By Rachel Lamb

tag-heuer-site-185Swiss watchmaker Tag Heuer is targeting wealthy travelers by incorporating QR codes into print ads that feature the opening of its new boutique in Las Vegas.

Tag Heuer is advertising on magazines, such as Hemispheres, that target travelers. The brand could be using this as a way to influence jetsetters to come to Las Vegas to the new boutique.

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  1. Luxury consumers trending toward goodness in purchases, values
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  5. Balmain enlists virtual faces as brand spokesmodels
  6. How can luxury brands tap into the back-to-school season?
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