Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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