Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"e90b40ce59938d9c194fcb64baaca7c1","s":"1d5cfaf04bb9c9fa"}
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