Marketing
October 2, 2017
Luxury product development must match consumer behavior. Image credit: Amati & Associates
By Jen King
Thanks to increased connectedness, the traditional barriers between work, play and relaxation have blurred, causing marketers to struggle to develop impactful strategies.
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","iv":"c35667d9c9ba388ff21a12415c57cf0a","s":"30b7d1990b416433"}
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