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Dec. 25, 2024
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Apparel and accessories

Burberry is first luxury brand to use Apple’s AR toolset

September 29, 2017

Burberry's app now lets users project Burberry designs onto their surroundings. Image credit: Burberry

 

By Danny Parisi

British fashion brand Burberry is working with Apple’s newly unveiled augmented reality tool kit to create an application designed to cater to tech-savvy fashion lovers.

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  1. Tiffany & Co. acquires historic Titanic timepiece at auction
  2. Rolex partners with Melbourne’s National Gallery of Victoria
  3. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  7. Louis Vuitton lights up Fifth Avenue for holidays
  8. Dior shares holiday retail activations inspired by Cruise 2025
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Ginori 1735 spotlights holiday tradition
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