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Fragrance and personal care

Estée Lauder embraces digital-first mentality across organization

September 28, 2017

Estée Lauder's new chatbot uses AR to project makeup colors. Image credit: Estée Lauder

 

By Staff reports

Beauty group Estée Lauder Cos. is responding to consumers’ changing buying habits as a result of social media, bolstering its brands' social media presences and increasing its affiliations with influencers.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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