Luxury Daily, September 28, 2017 – Luxury advertisers must adjust to women’s shifting values

Your Message Subject or Title

World’s leading luxury business publication

September 28, 2017

Read more on luxurydaily.com

$12 FOR 12 WEEKS INTRODUCTORY OFFER SUBSCRIBE NOW

Marketing

Luxury advertisers must adjust to women’s shifting values

NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.

Entire article

Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

Entire article

Retail

Promoting women is good business, not just the right thing to do

NEW YORK – While most companies have a gender diversity program of some sort in place, far fewer women feel that those programs are having a genuine effect on how they advance through a company.

Entire article

Software and technology

Instagram seeks to combine storytelling and story-selling

NEW YORK – Luxury marketers’ strategies for Instagram should revolve around not only presenting attractive images, but achieving measurable business goals, according to the platform’s head of luxury.

Entire article

Retail

Luxury accessories face largest threat from Amazon’s unauthorized gray market FREE

Unauthorized distribution of products on Amazon, also known as the “gray market,” can be detrimental to any brand, but luxury accessories makers tend to be the hardest hit.

Entire article

Apparel and accessories

Roger Vivier lays out crash course in Paris style

French footwear and accessories label Roger Vivier is prompting consumers to embrace their inner Parisienne through a remote course.

Entire article

Retail

Luxify encourages mobile conversions through app debut

Hong Kong-based marketplace Luxify is connecting affluent consumers and luxury dealers through a mobile application that allows for conversational transactions.

Entire article

Automotive

Dyson joins the electric-powered vehicle competition

As the electricity sector in automotive heats up, Tesla and other major EV providers will now have competition from an unlikely source.

Entire article

Travel and hospitality

Jamie Hoffman – Luxury Woman to Watch 2018

"We will see a return back to the values that truly make a brand a 'luxury brand' – characteristics such as craftsmanship, quality and details."

Entire article

Research

Join our 2nd annual State of Luxury survey, receive exec summary FREE

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

Entire article

News briefs

Caribbean spirits, Versace, Graff, Poltrona Frau, Gucci and Loewe – Live news

Luxury Daily's live news from Sept. 27 - Caribbean wine, spirits industry suffering, but tourism boosts can alleviate pressure; Versace remembers Gianni, his beloved prints for spring/summer 2018; Graff purchases world’s largest rough diamond for $53M; Poltrona Frau works with local children to fund museum initiative; Gucci to simultaneously launch artist capsule across global ecommerce network; Loewe reinterprets fruit’s place in art for promotional runway ads.

Entire article

News briefs

Lanvin, Luxottica, Middle East department stores and Olivier Rousteing – News briefs

Today in luxury - Oliver Lapidus attempts to save Lanvin with first Paris show; EU to investigate $54B Luxottica, Essilor deal; Middle East department stores can’t clone from the West; Olivier Rousteing on the importance of breaking the rules.

Entire article

Columns

Retailers too focused on the holiday, not the consumer

Without fail, we start to see back-to-school marketing campaigns begin to rollout mid-summer, holiday promotions at the beginning of fall and then Valentine’s Day emails start rolling in right after New Year’s – and the cycle continues each year for each and every holiday.

Entire article

Read all the news on luxurydaily.com | Subscribe | Search

News tips: news@napean.com
Advertising: ads@napean.com
Customer Service: help@luxurydaily.com

Luxury Daily is published each business day. Thank you for reading us. Your feedback is welcome. Please click here to unsubscribe.

Scroll below to see newsletter