Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"9d078a0bfe6de9589766da648b3d3a25","s":"8a9ad6bc6e9fe2f7"}
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