Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"9bc8adaea2bd4f09b504a54bed7cca8b","s":"a88a3c3e920874c0"}
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