Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"1a53a27f494da202b0afeaf7b35db8c7","s":"998a55c627ed0237"}
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