Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"b4168ce7db4c2e7776bd16eeaa6b137f","s":"5f5970b056cb6193"}
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