LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
{"ct":"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","iv":"b0e8c9ea641c18789c96c70036be7e59","s":"9c0ca6b3caaef5d6"}