LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"9afe5025a83f37fc59eeabdfac086e3a","s":"4fe0830eac048a52"}