| | Fragrance and personal care Organic search discovery presents a problem for fragrance brands  |  Fragrance brands are struggling in the search category, as the particular nature of the fragrance industry makes it difficult to attract organic search hits. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Home furnishings Swarovski teams with Mastercard on VR shopping app |  Swarovski is working with Mastercard for its latest retail innovation, a virtual reality shopping app for home décor. Entire
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 | Strategy Registration closing soon for Women in Luxury conference, New York, Tuesday, Sept. 26 FREE |  Join senior executives and decision-makers at Women in Luxury, a new conference hosted Tuesday, Sept. 26 in New York by Luxury Daily. The event will highlight the role of women and the opportunities and issues for them in a rapidly evolving luxury business. Speaker list, agenda and registration link in article. Entire
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| Marketing Social responsibility is vital for brand growth |  Consumers feel social responsibility is important in the brands they choose to do business with, as 66 percent of shoppers are willing to pay more to buy from socially responsible companies. Entire
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| Fragrance and personal care Givenchy Beauty contributes to art collective’s new music video |  Givenchy Beauty, among other brands, has teamed up with the musical and artistic collective known as Kamar & the Bugged Mind Crew for a new music video for the group’s single, “Mary.” Entire
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 | Automotive Audi looks to Reddit for interactive interview FREE |  German automaker Audi is pioneering the auto marketing world by taking on a lesser used social media channel, Reddit, with a special new series. Entire
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| Strategy Holiday marketing – Luxury Memo special report |  The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now. Entire
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| Food and beverage Cristina Diezhandino – Luxury Woman to Watch 2018 |  "The value of showcasing and collecting is still very relevant in luxury, but I also think that the value of experience and emotion has gained significance." Entire
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 | Research Join our 2nd annual State of Luxury survey, receive exec summary FREE |  To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book. Entire
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| News briefs Smythson, British Vogue, Omega, Christian Louboutin, Christie’s and Aston Martin – Live news |  Luxury Daily's live news from Sept. 25 - Smythson returns home with London flagship move; British Vogue appoints Vanessa Kingori as publishing director; Omega celebrates family ties with latest ambassadors; Christian Louboutin promotes new fragrance bottle sizes in video series; Christie’s revamps decor program to streamline sales; Aston Martin links with Red Bull Racing to further auto innovation. Entire
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| News briefs Prada, magazines, counterfeits and Jaguar Land Rover – News briefs |  Today in luxury - Online sales prove the devil to Prada; The not-so-glossy future of magazines; City of London Police shuts 28K Web sites selling counterfeits; Jaguar Land Rover is looking to buy a luxury brand. Entire
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| Columns How luxury brands use subtle signals to speak with an increasingly savvy clientele |  The democratization of luxury brands and the rise of accessible luxury mean that loud signals are becoming increasingly visible and losing their luxury cachet. Entire
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