LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"567e7bdcafcb61e79822ba6891737ef2","s":"d901d3c9f5c9fa79"}