Fragrance and personal care
September 26, 2017
Search is very important for retailers as they compete with Amazon. Image credit: Bloomingdale's
By Danny Parisi
Fragrance brands are struggling in the search category, as the particular nature of the fragrance industry makes it difficult to attract organic search hits.
{"ct":"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","iv":"08ebc73eee71cc5d98b6e49a624fe316","s":"d6fd796bee55dc9d"}
Share your thoughts. Click here