Luxury Daily, September 25, 2017 – Automation, personalization in retail can exceed consumers’ comfort: Oracle

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September 25, 2017

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Retail

Automation, personalization in retail can exceed consumers’ comfort: Oracle

Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Apparel and accessories

Valentino debuts new shoppable video tech in collaboration with startup

Italian fashion house Valentino is one of the first brands to create shoppable social media videos using technology from a new startup.

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Strategy

1 day left to register for Women in Luxury conference, New York, Tuesday, Sept. 26 FREE

Join senior executives and decision-makers at Women in Luxury, a new conference hosted Tuesday, Sept. 26 in New York by Luxury Daily. The event will highlight the role of women and the opportunities and issues for them in a rapidly evolving luxury business. Speaker list, agenda and registration link in article.

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Retail

Bloomingdale’s fall campaign creates a team from its followers

Department store chain Bloomingdale’s is looking to continue back-to-school sales with an effort that taps user-generated content to expand its reach.

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Jewelry

Swarovski taps Elle’s international reach for glocal effort FREE

Precision-cut crystal maker Swarovski is encouraging women around the world to match their jewelry to their mood through tailored content.

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Automotive

Mercedes-Benz brings sustainability and jobs to US

German automaker Mercedes-Benz is joining the onslaught of automakers who have made significant moves towards sustainability in the past month with its own manufacturing plans.

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Blog

Top 5 brand moments from last week

Brands from around the luxury industry are taking a more casual approach to marketing, with multiple campaigns focusing on regular, everyday people or soliciting content from customers and fans.

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Strategy

Holiday marketing – Luxury Memo special report

The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.

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Research

Join our 2nd annual State of Luxury survey, receive exec summary FREE

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

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News briefs

Chaumet, Mercedes, Tiffany, Moschino and Woolworth Building – Live news

Luxury Daily's live news from Sept. 22 - Chaumet video series dives into collection inspirations; Mercedes-Benz heavily innovates, integrates digital for Concept EQA; Tiffany names former Ralph Lauren exec chairman of its board; Moschino plays to millennial sentiment with My Little Pony capsule; The Woolworth Building’s penthouse hits market for $110M.

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News briefs

Bottega Veneta, malls, Tod’s and luxury tanks – News briefs

Today in luxury - Bottega Veneta’s CEO maps out strategies; How to lure online shoppers? Dubai Malls tout ski slopes, aquariums, spas; Tod's focuses on high-end products without a chief designer; Forget private jets: Billionaires are spending millions on luxury tanks.

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