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Nov. 24, 2024
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Retail

Bloomingdale’s fall campaign creates a team from its followers

September 25, 2017

Bloomingdale's recruits Instagram users to become a part of "Team Bloomies"

 

By Brielle Jaekel

Department store chain Bloomingdale’s is looking to continue back-to-school sales with an effort that taps user-generated content to expand its reach.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Baccarat pulls incoming CEO from Printemps
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. Lexus logs 25 years of 'December to Remember'
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. The future of successful luxury brand collaborations
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