Retail
September 25, 2017
55 percent of consumers browse fashion in-store on a weekly basis. Image credit: Neiman Marcus
By Sarah Jones
Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.
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","iv":"650a7b9853c6f75b86fbd3af1701ba99","s":"c94faad140f5dbbb"}
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