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Internet

How luxury brands can tailor Facebook to their own needs

May 24, 2011

Miss Dior Cherie

 

By Rachel Lamb

Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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