Retail
September 22, 2017
Cartier showcasing its High Jewelry collection to its 5.6 million followers on Instagram. Image credit: Cartier
By Brielle Jaekel
Luxury brands that embrace social content and really tap into the lifestyle experience it can provide are miles ahead of those who lack similar strategies.
{"ct":"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","iv":"6f5d48684b115d18d99e2ffd7f792233","s":"56d50dc7bb078132"}
Share your thoughts. Click here