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Fragrance and personal care

Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort

September 18, 2017

Bulgari is appealing to younger consumers in its latest perfume campaign. Image credit: Bulgari

 

By Jen King

Italian jeweler Bulgari is feeling the pull of Roman nights as it introduces the latest addition to the Goldea fragrance range through digital interaction.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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