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Dec. 22, 2024
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Marketing

FTC toughens on influencers, forcing luxury to be vigilant in disclosing relationships

September 14, 2017

 

By Danny Parisi

Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods

This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
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