Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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gQQQJpWNXQ1KYv70W5WXQ7rKYGVOpcWxvtWTIZkhgj\/gXAvYmBpFaNzxEsRKrde1S\/a25GnLLEbBB1da8k3iuOlHTunDPUlncMPTSwE4ABA9oIa\/SH1Pq86HGXL1N6pCrOVTAANUVdvh2PcBaX2YHZRyui5KXv3jU0aGdgaxVhUorO0mxujzVshMFqyFhfQfgIOAvItzI3\/D3uUBJ0U5t5MXmhn1+C6KlAUgbX8RKyj1cKZsN2kGO9iEA9PWBPoNKz6w4n+eYBmT18JxcewwVlvVoF3AZnLxBf9VnMrE0J5LMyEM3wz6UNwNNqLpEQh1PgnXUG+bq0iZDeFmBPt82jiIswQ0x61HcOkuxRe+fE\/R8f2pWPOBe+FMzcb6FswmQNzA686k45xFx5z71e7CBkeeDi+MNb\/FQdCWdEl+5JC7OzDJXDzwcaYqrObxzPu4E=","iv":"f6ef2ee116c95bfcf28d1e93b1f798e1","s":"d1d05925cb8c83dd"}