Retail
September 14, 2017
Localized content is paramount to running a global company. Image credit: McKinsey
By Danny Parisi
The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.
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","iv":"b3812126a1279f279c91b8e0fb48a07f","s":"8716ca96f2f24aa6"}
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