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Consumer electronics

Apple Watch surpasses Rolex as most-popular watch globally

September 13, 2017

The victory was announced at Apple's keynote event Sept. 12. Image credit: Apple

 

By Danny Parisi

Apple’s anticipated event Sept. 12 showed that the consumer electronics maker is continuing to be a threat to luxury, with both a new ultra-premium model of iPhone and the announcement that Apple Watch has surpassed Rolex as the most-popular timepiece in the world.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Mood of global millionaires in the pandemic-era
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
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