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News briefs

German automakers, Derek Lam and Kiehl’s – News briefs

May 19, 2011

 

bmw185Today in luxury marketing:

BMW, Mercedes, Audi chase Ford's iPhone crowd

BMW is bringing Twit ter and Facebook to the 5-series sedan as luxury auto brands play catch-up to Ford Motor Company in the race for tech-savvy drivers, according to Business Day.

Click here to read the entire story on Business Day

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