Retail
September 11, 2017
Shopbop's newest campaign promotes individuality along with trend-following. Image credit: Shopbop
By Danny Parisi
Online retailer Shopbop is undergoing a complete rebrand of its shopping experience, including the launch of a new loyalty program.
{"ct":"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","iv":"fbd3ec70fd19ef7b2b6b1150ff3074e6","s":"0728b71bd52346d3"}
Share your thoughts. Click here