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March 30, 2025
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  6. Nordic nations setting luxury trends of tomorrow
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  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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Marketing

How much does casting differentiation count in advertising?

September 7, 2017

Image from Moschino's spring/summer 2017 ad campaign. Image credit: Moschino

 

By Sarah Jones

A bevy of luxury marketers has embraced a new class of supermodel, linking with famous faces that have become household names in fashion for the social media generation.

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  1. Maserati opens customization workshop at HQ
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. Kering partners with International Trade Center in Madagascar
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. New Nobu residences, restaurant coming to the Netherlands
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