Marketing
September 7, 2017
Image from Moschino's spring/summer 2017 ad campaign. Image credit: Moschino
By Sarah Jones
A bevy of luxury marketers has embraced a new class of supermodel, linking with famous faces that have become household names in fashion for the social media generation.
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","iv":"24dd0adc694479b613f178577917c272","s":"fcea5d170b470a05"}
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